Lifestyle Brands: 4 Categories of Lifestyle Brands

We see people’s life as a lifestyle. And this is what lifestyle brands thrive on. Today, a good number of companies offer services that help to turn our everyday lives into an Instagram worthy moment. They provide us with not just goods, but also experiences and lifestyles that we can aspire for.

For businesses who are considering a studio session, one thing to consider is that a studio is a space that provides the perfect amount of natural light, controlled lighting and props to get the best results. The studio has been designed to fit the needs of lifestyle brands. They are able to use it as a hub for their brands across various media channels. It is also a creative space where they can shoot videos and take photos all in one place.

Here are some strategies to consider when it comes to lifestyle branding:

  • Create a way of life for your brand. When launching a lifestyle brand, consider what kind of lifestyle you want to associate with your products and services. For some startups, this step may even come before deciding what products to offer. A marketing strategy involving people backpacking may make sense if you sell outerwear. It may be beneficial to research a specific subculture, such as snowboarding, skateboarding, backpacking, or wellness, when developing your brand.
  • Tell your brand's story. In successful lifestyle brands' marketing campaigns, storytelling is frequently used. This is where the creativity kicks in. Whether you are looking to visually tell a story in long form or short, there are many options to get exposure in a digital landscape. YouTube is a great example of telling a story in long form. In comparison, podcasts and short, shareable video clips, for example, will be used to tell the brand's story on social media. Customers are able to identify with the overall narrative beyond the products, resulting in a stronger emotional bond.
  • Make the campaign your own. When communicating with potential customers, it is critical to be as personal as possible. Lifestyle brands want to make an immediate connection with the people who buy their products. To create a lasting association between the lifestyle and the brand, brands tap into ordinary human social impulses such as the desire for a sense of belonging.
  • Make your content available. It is critical to create easily accessible, consumable content for the target audience in order to create a successful lifestyle brand marketing strategy. Video is a popular content marketing medium. Podcasts, blog posts, taglines, images, and hashtags can also help businesses increase brand value.
branding photo session
branding photographer

Personal Branding for Social: What to Post on Instagram

1. Post behind-the-scenes photos.
Your followers will usually want to see what goes on behind the scenes of your business. Show them photos of your team in action, your office or workspace, and any special events or projects you're working on. You can include this in your stories or even in your static posts. There's plenty of ways to showcase BTS content.
2. Share sneak peeks.
Sneak peeks are a great way to generate excitement for new products, services, or events. If you have something big coming up, give your followers a glimpse of what's to come. Personally one of my favorite things to do is to inlcude a teaser in my stories as to what is coming.
3. Highlight your customers.
Your customers are the heart of your business, so make sure to highlight them on your Instagram account. Share photos of them using your products or services, and show off the amazing things they're doing with your help. Showing appreciation to your customers will never be a bad idea, and it's always a fun thing to do on social media!
4. Showcase your brand identity.
Make sure your Instagram feed reflects your brand's unique personality. Whether you're funny, serious, or somewhere in between, make sure every photo tells a cohesive story about who you are as a business. Why is this helpful? The objective is that when someone lands on your Instagram, they should be able to tell who it belongs to, hence brand identity is established. One easy tip around this is to: post yourself every 9 squares or so. People will love to see more of you!

personal branding, personal brand
lifestyle branding photographer
branding photography

About the author

Shermeen is a personal branding photographer who proudly serves business owners and entrepreneurs in monetizing their digital content across social media platforms within the Dallas and DFW metroplex for more than 5 years.